eCommerce Statistics

[updated December 2023]

For Commercial and Private Use
Please Credit: Allied Payments

eCommerce Statistics Table of Contents

Global eCommerce Statistics
United States eCommerce Statistics
Retail Industry Statistics
Online Shopping Statistics
Payment Statistics
eCommerce Growth Trends

Global eCommerce Statistics

Total Retail e-Commerce Sales Worldwide

Global Retail e-Commerce Sales 2014-2016
(in Billions of US Dollars)

Notes:
*Worldwide; 2014 to 2022
*Retail e-commerce sales amounted to approximately $5.2 trillion [USD] worldwide in 2021. Estimates show a growth of 56 percent by 2026, reaching over $8.0 trillion [USD]. As of 2022, Alibaba is the largest e-commerce retailer with over $700 billion [USD] in sales. Estimates show Amazon assuming the largest e-commerce retailer title in 2027 with sales surpassing $1.2 trillion [USD].
*Chinese e-commerce sales account for nearly half of all retail sales in 2022. The United Kingdom ranked 2nd with 36% of retail sales occurring online, followed by South Korea (32%) and Denmark (20%).

Percentage of e-Commerce Sales to Total Sales

Worldwide (2015-2026)

Ecommerce as a share of total retail sales worldwide.

Notes:
*Worldwide; 2015 to 2022
*In 2021, e-commerce accounted for nearly 19% of retail sales worldwide. Forecasters are indicating that by 2026 e-commerce will account for nearly 25% of total global retail sales.
* Global online retail sales amounted to almost $5 trillion [USD] in 2021 and are expected to exceed $7 trillion [USD] by 2025. Digital development throughout Latin America took off during COVID-19 with unprecedented growth, led by Brazil and Argentina’s move into becoming the world’s fastest-growing online retail markets. The growth of affordable mobile broadband has propelled these communities in Latin American countries with improving online access.
*Online shopping through mobile devices, particularly smartphones is the preferred online shopping The average receipt for online shopping with mobile devices continues to trail e-commerce sales through desktop devices. By the end of 2021, the top digital market for smartphone shoppers was Malaysia with nearly 45% of their population making a weekly purchase via a mobile device. Other top countries include the Philippines, South Korea and Taiwan.

Annual Retail eCommerce Sales Growth

Worldwide (2017-2026)

Annual Growth is projected to fall

Notes:
*Global e-commerce in 2022 sales grew by 6.5 percent compared to 2021 with e-commerce accounting for about 19% of worldwide retail sales.
*The 4 fastest-growing retail e-commerce countries in the world are located in Asia. China and South Korea ranked first and third on the list of countries with the greatest share of retail sales in 2022 projected to take place online.
*Amazon is the leading e-commerce company with a market cap of over one trillion U.S. dollars as of June 2022. With roughly 5.7 billion monthly visits, Amazon is also the most visited online marketplace in the world.

Total Retail eCommerce Revenue

Worldwide (2022)

xxxxxxxxxxx
Notes:
*Worldwide; Jan 1st to Dec 31st, 2022
*Asia ranks highest as the largest e-commerce market worldwide. Total revenue of online retail in Asian countries added up to almost $1.7 trillion [USD] in 2022, with China registering revenues in excess of $1.2 trillion [USD] during 2022. This was approximately $700 million [USD] higher than the e-commerce revenue of the Americas. Australia, Oceania, and Africa recorded lower e-commerce revenues below $50 billion [USD] in 2022.

Leading Countries by Retail eCommerce Sales Growth

(2023)

xxxxxxxxxxx

Notes:
*December 2022 forecasts predicted significant growth in the Asian and American e-commerce markets. The Philippines (24.1% growth) and India (22.3% growth) topped the list with the highest growth rates in online sales. E-retail sales in Mexico and Argentina are expected to experience growth rates of about 14 percent over the coming years.
*Global e-commerce retail market expanded by 400% from 2014 to 2022 as the internet has become widely available with more affordable mobility solutions and the demand for e-commerce started during the COVID-19 shutdowns. This growth trend is not expected to stop in Latin America as forecasts suggested in Argentina, mobile commerce sales are expected to grow by over 200% between 2022 and 2026.
*Amazon and the Alibaba Group are the global leaders in e-commerce, but they do not hold the top positions across the board in many of the fastest-growing e-commerce markets. Based on monthly website traffic, e-commerce company Shopee (Singapore) is the leading e-commerce site domestically in Singapore, holding a significant margin. This is also the case in Argentina, where Mercado Libre experiences nearly 50 times the traffic as Amazon.es, Amazon’s Spanish website.

Market Cap of the Largest Online Service Companies

(December 2022)

Value of companies in billions of dollars.

Notes:

* Worldwide; December 31, 2022
* Amazon is the largest consumer internet and online service company worldwide with a market cap of approx. $857 billion [USD] as of December 2022. Amazon ranked first among selected online companies operating in the retail, hospitality, mobility, real estate, and travel sectors. Alibaba.com, the digital commerce platform, ranked second with a market cap of $233 billion [USD].

Revenue Compound Annual Growth Rate [CAGR] of Online Services

(2020-2022)

xxxxxxxxxxx

Notes:
* Worldwide; December 31, 2022; estimates;
* Online travel sector is estimated to have registered a 73 percent compound annual growth rate (CAGR) in revenue between 2020-2022. Online travel and online marketplaces had the highest revenue CAGR, ecommerce experienced the lowest revenue growth of any vertical between 2020-2022. The CAGR of large-cap ecommerce companies (ie; Amazon, eBay, Alibaba) was 8% points higher than general ecommerce during that same time.

US eCommerce Statistics

Retail e-Commerce Sales in the USA

(2014-2025)

xxxxxxxxxxx

Notes:
* United States; 2014 to 2020; forecasted data from October 2021.
* In 2022, US retail e-commerce sales are reported to have increased 16% to $1 trillion [USD] from $919 billion [USD]. After 2022, sales are projected to continue double-digit growth, though a possible decline in the growth rate within the next few years.

e-Commerce Industry Revenue in the USA

(2017-2027)

xxxxxxxxxxx

Notes:
* United States; 2017 to 2027
* eCommerce market revenues in the United States are forecasted to increase by $509.4 billion [USD] (54.19% ) from 2023 to 2027. Revenue is expected to reach $1.4 trillion [USD] by 2027.

Retail e-Commerce Sales Quarterly in the USA

(Q1 2009 – Q1 2023)

xxxxxxxxxxx

Notes:
* United States; Q1 2009 to Q1 2023; revised for seasonally adjusted estimates.
* From January to March 2023, U.S. retail eCommerce sales amounted to nearly $273 billion [USD], outpacing retail e-commerce sales from prior quarters.
* In Q2 of 2020, the U.S.’s quarterly eCommerce revenue reached $200 billion [USD]. In 2021, online retail sales account for 10% of total retail sales in the US.
* The fast delivery eCommerce segment, known as Quick Commerce, is expected to continually increase in revenue, with forecasts estimating revenues of this market to reach $40 billion [USD] by 2027.

e-Commerce Share of Total Retail Sales in the USA

(Q1 2010 – Q1 2023)

xxxxxxxxxxx

Notes:
* United States; Q1 2010 to Q1 2023 (Adjusted Estimates)
* Estimates are based on data from the Monthly Retail Trade Survey and administrative records. This statistic was compiled using previous editions of the report.
* In 2022, retail e-commerce sales in the US were reported to have been valued at over $1 trillion [USD] — but this was overshadowed by the total annual retail trade in the US of $7 trillion [USD].
* In Q2 of 2023, the share of e-commerce in total U.S. retail sales stood at 15.4%, up from 15.1% in Q1 2023. From April to June 2023, retail e-commerce sales in the United States hit almost $277.6 billion [USD], a record quarterly revenue.

In-Store vs eCommerce Share of Retail Sales in the USA

(2022-2026)

xxxxxxxxxxx

Notes:
* June 2022; United States
* In 2022, In-Store retail sales are estimated to account for 85 percent of total retail sales in the US. By 2026, In-Store retail sales are estimated to dip to 78.8% of sales, while eCommerce is expected to account for 21.2% of all US retail sales.

Retail eCommerce Sales by Product

(Year over Year – 2022)

xxxxxxxxxxx

Notes:
* February 2022; United States
* Auto/Auto Parts was the eCommerce category with the highest expected year-over-year growth between 2021 and 2022 with estimates of over 30% growth versus the previous year. Food and beverage at an estimated 21% increase was the second fastest-growing segment. Overall, retail eCommerce growth across all categories is expected to average 14% year over year.

Total Retail and eCommerce Sales in the USA

(2021)

xxxxxxxxxxx

Notes:
* 2021; United States

Market Share of Retail eCommerce Companies in the USA

(June 2022)

xxxxxxxxxxx

Notes:
* June 2022; United States
* According to estimates, Amazon will capture 37.6% of the United States market among online retailers in 2023. Walmart will be second with a 6.4% market share followed by Apple with 3.6% market share.
* In 2022, Amazon hit over half a trillion U.S. dollars in net sales. The United States is by far Amazon’s most profitable market with sales over $356 billion [USD] in 2022. Germany ranked second with $33 billion [USD] followed by the United Kingdom with $30 billion [USD].
* The U.S. e-commerce industry was worth almost $1 trillion [USD] in 2023. 2027 forecasts show that online shopping will grow more than 50%. U.S. online shoppers purchase fashion, food, and beverages the most via the internet.

Number of eCommerce Users in the USA

(2018-2027)

xxxxxxxxxxx

Notes:
* 2018-2027; United States
* Between 2023-2027, the total number of users in the US E-commerce market is forecast to continuously increase by 15.2 million users (+5.53%) to a new peak of 289.7 million users in 2027.

eCommerce Penetration Rate in the USA

(2018-2027)

xxxxxxxxxxx

Notes:
* 2018-2027; United States. Based on active paying customers.
* The eCommerce market penetration rate in the United States is forecast to annually increase between 2023 and 2027 by 2.7%. After the ninth consecutive year of increases, the indicator is estimated to reach a new peak of 83.52% in 2027.

eCommerce Sales Compound Annual Growth Rate [CAGR] in the USA

(2017-2027)

xxxxxxxxxxx

Notes:
* November 2022, United States.
* The compound annual growth rate (CAGR) of e-commerce categories in the United States is projected to be +12.7% between 2017 and 2027. The highest CAGR for this period was estimated to be in the food segment, amounting to +24%. The segment of beauty, health, personal & household care is estimated to have over 14% compound annual growth rate from 2017-2027.

Retail Industry Statistics

Share of Sales to Local Consumers

(2021/2022)

xxxxxxxxxxx

Largest eCommerce Retailers by Sales

(2022; 2027)

xxxxxxxxxxx

Notes:
* May 2022; Worldwide.
* Since 2022, Alibaba Group has been the largest e-commerce retailer worldwide with an estimated $780 billion [USD] in annual online sales. Amazon is second with approximately $690 billion [USD] in online sales. Projections forecast that Amazon will overtake Alibaba by 2027 with estimated annual online sales exceeding $1.2 trillion [USD].
* Alibaba Group operates predominantly in China, taking advantage of one of the highest rates of e-commerce adoption in the world. Amazon has operations throughout the world, allowing for global growth.
* Online sales have become an increasingly significant part of global retailing. The ecommerce share of total global retail sales nearly doubled between 2017 and 2022 with fast-growing markets in South America projected to grow faster than mature markets.

Most Visited Online Retail Websites

(2022)

xxxxxxxxxxx

Notes:
* January to May 2022, Worldwide.

Most Visited Online Marketplaces

July 2022

xxxxxxxxxxx

Notes:
* July 2022; Worldwide.
* As of April 2023, Amazon was the most popular online marketplace worldwide, averaging about 4.8 billion visits. eBay was the second most visited marketplace with roughly 1.2 billion visits. Both marketplaces were also the world’s top online retailers in terms of mobile web traffic.

Top Online Stores in the USA by Net eCommerce Sales

(2021)

xxxxxxxxxxx

Notes:
* 2021
* Amazon.com was the leading US ecommerce marketplace with domestic net sales of $130.270 billion [USD] in 2022. Walmart.com was second with $52.397 billion [USD]. Third and Fourth places were taken by Apple.com ($30.989 billion [USD]) and Target.com ($20.001 billion [USD] ) in net sales for 2022.

Top Online Food and Beverage Stores eCommerce Revenue in the USA

(2021)

xxxxxxxxxxx

Notes:
* 2021
* Kroger.com was the leading US Food & Beverage marketplace with domestic net sales of $4.571 billion [USD] in 2021. Walmart.com was second with $3.716 billion [USD]. Third and Fourth places were taken by HelloFresh.com ($3.108 billion [USD]) and Amazon.com ($2.957 billion [USD] ) in net sales for 2021.

Top Online Fashion Stores eCommerce Revenue in the USA

(2021)

xxxxxxxxxxx

Notes:
* 2021
* Shein.com was the leading US Fashion ecommerce marketplace with domestic net sales of $5.790 billion [USD] in 2021. Macys.com was second with $5.563 billion [USD]. Third and Fourth places were taken by Amazon.com ($5.034 billion [USD]) and Walmart.com ($4.645 billion [USD] ) in net sales for 2021.

Average Revenue per eCommerce User in the USA

(2018-2027)

xxxxxxxxxxx

Notes:
* 2018-2027; United States
* The average revenue per paying ecommerce user in the US between 2023 and 2027 is projected to increase $1,512.20 [USD] or +44.98%. 2027 revenue is expected to reach a new high of $4,883.59 [USD].

Most Popular Categories for Online Purchases in the USA

(March 2023)

xxxxxxxxxxx

Notes:
* April 2022-March 2023; United States; 5030 Respondents (ages 18-64)
* The two most popular categories for online purchases of surveyed consumers in the US were Clothing (44%) and Shoes (34%) in 2023.

Online Shopping Statistics

Distribution of Online Purchases

April 2022

xxxxxxxxxxx

Notes:
* March 25-April 7, 2022; Worldwide; 31,040 Respondents.
* Over 1/3 of online shopping orders occur through Online Marketplaces like eBay, Alibaba and JD.com. In a 2022 survey, 17% of ecommerce shoppers reported making e-grocer and online supermarket purchases. Social on-app purchases were the third most used payment type in 2022 with 14% and Retailer websites rounded out the top four with 12%.

Distribution of Retail Website Visits and Orders

Q1 2023

xxxxxxxxxxx

Notes:
* Q1 2023; Worldwide.
* Mobile phones are the largest source of ecommerce website visits worldwide (74%) and account for 63% of ecommerce orders.

Average Online Spending per eCommerce Shopper

Q1 2023

xxxxxxxxxxx

Notes:
* Q1 2023; Worldwide
* Online shoppers spent on average $2.30 [USD] per visit across all categories in 2023. The luxury apparel category was the highest spend per visit with $2.71 [USD] and home furniture was second with $2.53 [USD] per visit.

Average Number of Products bought Per Order

January 2022 – December 2022

xxxxxxxxxxx

Notes:
* 2022; Worldwide
* Online shoppers bought on average just below 3 times per order across all categories in 2023. Purchases correspond to seasonal trends with April (3.16) and December (3.12) being the months with the most items purchased per order.

Shopping Cart Abandonment Rate

2022

xxxxxxxxxxx

Notes:
* 2022; Worldwide. From 500 global brands.
* In 2022, Travel services experienced Shopping Cart abandonment rates of nearly 98%, the highest non-conversion rate across all industries.
* High Shopping Cart abandonment rates vary by industry; many times it is on account of consumers shopping around for deals and the best prices. This trend has resulted in many online travel agencies providing price comparisons to encourage purchases. In the USA, abandoning shopping carts is also in result of high shipping and handling fees along with the requirement to register an account on the merchant website.
* Mobile users account for a higher percentage of Shopping Cart abandonment rates than desktop users. In the US, the gap between mobile and desktop abandonment rates was more than 10%. The UK has a small gap in their abandonment rates, but mobile was still the leader.

Sources of Online Shopper Purchases

2022

xxxxxxxxxxx

Notes:
* March 25-April 7, 2022. Worldwide. From 31,040 respondents aged 16 and older shopping at least once per month online.
* In 2023, over 35% of shoppers used marketplaces to inspire their online shopping decisions. In-store shopping was the second most common source of inspiration with nearly 25% of shoppers using that for shopping decisions.

Consumer Spending Per Capita

2023

xxxxxxxxxxx

Number of Social Commerce Buyers

2019-2025

xxxxxxxxxxx

Notes:
* 2019-2021; United States. Social Network users making at least one purchase on a platform, or from a channel, or through links.
* In 2021, the US had 96.9 million social commerce buyers. This figure is expected to grow 18% by 2025 to 114.3 million social commerce buyers in the US.
* With their broad reach and effects on consumers, Social Networks are expected to increase their share of online ecommerce sales. In 2022, 19% of US online social commerce buyers used Facebook, and 12% used Instagram.
* China attributed approximately $398 billion [USD] of their 2021 ecommerce sales to social commerce. Social commerce sales in China were 14.3% of their total online sales in 2021.

Distribution of eCommerce Shoppers by Age in the USA

(March 2023)

xxxxxxxxxxx

Notes:
* March 2023; United States. Data from 137,224,896 mobile users.
* Adults 18-24 made up the largest segment of ecommerce shoppers. Adults 25-34 accounted for nearly 32% of the mobile ecommerce shopper audience.

Distribution of eCommerce Shoppers by Gender in the USA

(March 2023)

xxxxxxxxxxx

Notes:
* March 2023; United States. Data from 137,224,896 mobile users.
* Based on mobile data, men accounted for 53.1% of ecommerce shoppers while women accounted for 46.9%

Distribution of eCommerce Shoppers by Income in the USA

(March 2023)

xxxxxxxxxxx

Notes:
* March 2023; United States. Data from 137,224,896 mobile users.
* Based on mobile data; 34.9% of ecommerce shoppers had a household income of <$25,000 [USD]. 17.7% of ecommerce shoppers had a household income of $40,000-$59,999 [USD].

Mobile Sales as a Percentage of Retail Sales in the USA

(2018-2025)

xxxxxxxxxxx

Notes:
* 2018-2020; United States.
* In 2021, mobile commerce was forecasted to account for 6% of all retail sales. By 2025, over 10% of all retail sales in the US are expected to be through mobile commerce. This estimate would represent a 7% increase since 2018.

Most Downloaded Shopping Apps in the USA (2022)

(2022)

xxxxxxxxxxx

Notes:
* 2022; United States.
* In 2022, Amazon’s shopping app was the most downloaded ecommerce app with nearly 35 million downloads. SHEIN as the second most downloaded ecommerce app with nearly 17 million downloads.

Payment Statistics

Market Share of eCommerce Payment Methods

(2022; 2026)

xxxxxxxxxxx

Notes:
* 2022; Worldwide.
* In 2022, 49% of ecommerce payments worldwide were made through digital wallets. That number is expected to increase to 54% by 2026. Credit cards hold a 20% market share as of 2021, with that number expected to decrease in the future.
* Of note; while mobile wallets are the leading method for buying online, different regions around the world have varying popularity. Asia/Pacific Rim countries use digital wallets for nearly 60% of ecommerce transactions, while Latin American countries use them only about 20% of the time.
* When comparing the US vs UK, digital wallets were favorable to both groups. The main difference lies in the type of cards used, where in 2020 approximately 30% of ecommerce shoppers in the UK used debit cards whereas the majority of online shoppers in the US use credit cards.

Payment Methods as a Percentage of Total eCommerce

(2021)

xxxxxxxxxxx

Notes:
* 2021; Worldwide.
* Digital wallet usage is led by the Asia-Pacific region, accounting for nearly 70% of ecommerce payments. Latin America and MEA have the lowest penetration, accounting for approximately 20% of ecommerce payments.
* Globally, digital wallets account for less than half of transactions. By 2026, digital wallets are expected to account for 54% of digital payments.
* Digital wallets (ie; Apple Pay and Google Pay) are expected to double between 2020 and 2025 in North America. Asia will maintain the largest market size while Latin America will experience the highest growth as a percentage of transactions.
* Apple Pay is much more popular in the US, Canada and UK. Where as its not as heavily adopted in Brazil and other countries where it is not as readily offered.

Total PayPal Users Worldwide

(Q1 2010 – Q1 2023)

xxxxxxxxxxx

Notes:
* Q1 2010-Q1 2023; Worldwide.
* Q2 2023 Active Registered Users declined, coinciding with a Year-over-Year slowdown.
* As of December 2018, 36% of North American retail storefronts accepted PayPal and another 34% anticipated adoption within 24 months. $227 million [USD] was being processed through NFC mobile or PayPal card payments in 2018.

Number of PayPal Transactions

(Q1 2014 – Q4 2022)

xxxxxxxxxxx

Notes:
* Q1 2014-Q4 2022; Worldwide.
* Worldwide payment transactions by PayPal increased nearly 10% in Q4 2022 versus Q2 2022. Approximately 6 billion transactions took place during Q2 2023 versus 5.5 billion in Q2 2022. GPV (Gross Payment Volume) did not increase as much.

Gross Payment Volume of Block

Formerly Square (Q1 2015 – Q4 2022)

xxxxxxxxxxx

Notes:
* Q1 2015-Q2 2022; Worldwide.
* In Q3 2023, GPV (Gross Payment Volume) grew by 10.5%, a deceleration of growth versus Q3 2022.